Mobile video advertising is fast becoming a popular revenue generation and asset monetization strategy for brands and advertisers worldwide. Advertisers integrate video ads on mobile platforms and apps to earn revenue. According to recent research, mobile video adverts are performing significantly better compared to non-video adverts, as they drive more clicks and impressions.

Among Millennials Gen Z customers there is a rapid growth in tendency to mobile search together with a tendency for instant need gratification. Also, there is an immediate need to meet the right info in a short span of time. This has resulted in an urgent demand for mobile video creation.

In fact, mobile video ads revenue comprises 31 percent of all mobile app revenue (Source : ironSource). In the video ad segment, USD 250.10 Billion of total ad spend will be generated via mobile by the year 2027(Source : Statista).

Mobile technology is the main driver of present and future developments in video ads. High mobile processing power along with new 5G internet speeds will allow performance advertisers to deliver complex mobile video ad campaigns quickly. High impact 40 seconds mobile videos offered by mobile technologies like moLotus get delivered without using any application and internet data; disrupting the mobile advertising landscape and making video advertising increasingly attractive. This development positively impacts the global mobile ad market growth. However, as there are no such technological disruptions in the desktop video ad market, it is likely to stagnate soon.

Surveys suggest that mobile video advertising has proved to be far better and more effective than traditional advertising media including SMS, Emails, MMS, and others, in terms of scalability, customer reach, cost-effectiveness, etc. The success of mobile videos ads as a component of digital advertising strategies has been especially revealing after the beginning of the pandemic as video advertising matured from being simply a tactic, to occupying the core of digital marketing mix.

To understand why mobile video advertising is best suited for brands and advertisers, here are the top reasons :

1. Upscale Video Campaign Reach

Running mobile advertising campaigns can be challenging when advertisers run them with the objective of reaching more customers. Performance advertisers who want to scale them to see more customers coming from new geographies prefer video advertising. Mobile video ads  are perceived to be the best way to reach the maximum customers, building brand awareness, improving customer engagement and creating a better brand perception.

Earlier advertising experts pushed to leverage social media including Twitter Ads, Facebook Ads, and a wide array of video ad networks to reach just about everyone. The thought process behind was that by casting a wide net, they would reach enough of the right customers eventually. However, the advertisers would ultimately reach a wrong audience base wasting precious time and monetary resources.

Today, the new crop of performance advertisers prefers to reach an unlimited number of mobile users directly via mobile video advertising networks like moLotus, AdColony, InMobi, and more. moLotus tops the chart reaching the mobile inbox of millions of customers just in a few seconds irrespective of type of phone or model. The phone could be a basic phone, smartphone, or even an i-phone. moLotus mobile video ads can be scaled globally based on a diverse business criteria, demographics, interests, interaction, etc.

2. Improve Customer Interaction via Interactive Video Ads

Today, advertisers are challenged by soaring customer expectations. Gone are the days when offering quality services and quality products proved enough to ensure customer loyalty. Now, customers gravitate towards those brands that can give them interactive mobile experiences. According to Salesforce, 75 percent of customers expect brands to leverage new technologies to interact and build better experiences for them.

In 2022, a fast-emerging practice of performance advertisers is to solve this problem using interactive mobile videos. After all, with the rise of mobile technologies like moLotus, creating this type of mobile video ads is easier than ever. So much so that almost a quarter of video advertisers have begun using interactive mobile videos as a channel (Source : Wyzowl). Experts even predict that by the end of 2022, this number will go up significantly.

Among the big brands, Suzuki, Amazon, Toyota, HSBC, etc. are using moLotus mobile video ads supported by easy customer response options like SMS, Call, Clickable Web Link, USSD, and many more. moLotus mobile video customer interaction platform and technology is capable of developing a two-way contextual conversation between customers and brands through high quality videos followed by the multiple interaction options.

3. Personalize Video Ads to Differentiate

Video content makes up 82% of all online traffic in 2022 as per Cisco! But, in that vast ocean of video content, one particular type of content has been outperforming all others in the mobile advertising world - personalized mobile video ads! Personalized mobile video content helps brands to increase revenues and engage customers.

Personalized mobile video ads address customers directly via their name and other personal contact details to create a feeling of one-on-one communication that feels much more up close and personal. Video messages with such a level of personalization can be used in the final stages of sales and marketing funnel to nurture leads.

This kind of one-to-one approach through mobile video marketing tools like moLotus is one of the most effective methods of connecting with prospective customers. The reason is simple. By creating hyper-personalized moLotus mobile video ads brands can engage their customer base better and maximize revenue.

It is worth mentioning that via the moLotus ad platform, personalization can be done using massive customer data deep intelligence. The personalized mobile video adverts are capable of reaching the mobile inbox of customers and remain intact there until deleted voluntarily by the customer himself. moLotus video ads are completely spam-free!

4. Manage Declining Consumer Attention Span

Everything is trending shorter and advertisers have taken a cue from this trend! Data scientists have estimated the average consumer attention span to be just 8-12 seconds. The figure is further declining rapidly. Approximately 94 percent of pre-roll YouTube ads are skipped shortly after the first 5 seconds (Source : The Thread Group). Customers absorb information these days, especially Millennials and Gen Z, through quick content intakes.

Over the years, advertisers have been facing the issue of declining consumer attention span. So, desperate to gain customer attention they are now resorting to innovative ways to capture it. One such way is mobile video advertising. Attention grabbing short mobile video content is being created by brands and advertisers using innovative mobile advertising platforms like moLotus, AdColony, AdPush, etc. 

moLotus offers 40 seconds high impact videos reaching customer’s mobile inbox instantly grabbing instant attention. Customers can feel more connected to the brands via these personalized, interactive mobile video messages. These short video ads have resulted in more lifetime value and rapid revenues for brands than any other mode of advertising.

5. Enhance Brand Storytelling Capability

Performance advertisers have acknowledged the fact that storytelling is the best way to enter the mind space of customers. They can show customers a better world with innovative product usages and benefits that inspire them to take quick action. Brand storytelling acts as the bridge to connect ideas, products, and services with customers’ imaginations.

For advertisers it is worth watching how brands use mobile videos to tell stories. Brands have been incorporating storytelling for superior customer engagement and better revenue generation.

Social media platforms like Facebook, Instagram, YouTube, etc. offer mobile videos excellent for telling stories. Still better, real mobile advertising platforms like moLotus can be used to string images, voice-over, captions, call-to-actions, etc. together with videos to create an interactive and rich story content. moLotus offers a variety of rich media formats together with videos, including greetings, brochures, slideshows and showcases.

6. Cost Optimization Opportunities

In view of recessionary pressures looming large, brand leaders and advertisers are propagating the practice of cost optimization in the advertising process. Delivering effective ad campaigns meeting the budgetary constraints has posed a big challenge for ad specialists. Hence, they are in hunt for cost-effective ways of advertising laying more emphasis on mobile video advertising. Advertisers have touted it as the best way of getting rid of the burgeoning advertising costs.

Survey data highlights that average Return On Ad Spend (ROAS) and Return On Investment (ROI) for the mobile video adverts have increased in the last few years due to growing use of advertising platforms like moLotus, Facebook Ads, Google Ads, InMobi, etc.

Ad experts are of the opinion that moLotus is the most cost-effective alternative to other mobile video advertising platforms. moLotus video ads offer a response rate that is unmatched in the advertising domain. It is the best option for brands trying to reach customers on their mobile phones at low cost of interaction without depending on application downloads or data plans. moLotus videos work successfully on all phones. These ads, unlike other ad platforms, do not disappear automatically. Performance advertisers are now better equipped to keep their ad budget on track.

7. Influence Lead Generation Conversion

Advertisers are busy gathering information about their prospective customers interested in their products and services. Nowadays mobile video ads are perceived to be the best way to generate leads due to its higher response rate.

Mobile videos quickly prompt customers on their mobile phones to respond with their contact info. For performance-oriented lead generation, mobile video ads must be attention-grabbing, short and precise; offering more value to mobile users.

Many social media platforms and digital marketing tools like HubSpot, Facebook, YouTube, etc. are trying to provide opportunities to create mobile video lead generation campaigns to advertisers. A spam-free marketing platform like moLotus is most preferred by brands which are creating unique lead generation campaigns via moLotus. The mobile technology captures leads in the form of detailed contact info like name, number, address, etc. The mobile videos not only improve the lead generation potential of the advertisements but also leads to quick conversions and more acquisitions.

Research conducted by marketing experts showcase that using moLotus mobile video ads boost product sales manifolds for marquee brands. They are excellent at increasing brand awareness, recall and customer loyalty. Customers responded positively to the personalized video ads that appeared in their mobile inbox.

8. Track Optimize Ads Better

After the mobile video ads go live, performance advertisers can easily monitor and track their individual ad performance across different regions, demographics, customer groups, etc. The advertisers can use the campaign statistics and data analytics to review them against standard performance parameters set. They can also easily monitor and record the customer interactions to observe how customers are engaging with different interactive campaigns.

Mobile video ad tools like Adcolony, moLotus, InMobi, etc. assist businesses with powerful advertisement tracking and data analytics. moLotus platform is empowered with real time progressive campaign tracking and data analysis. Brands get comprehensive ad reports and Big data analytics. They can further optimize and enhance advertising performance and secure more revenue for video ads.

Conclusion

It would not be an exaggeration to say that mobile video advertising is the next big thing in the field of advertising. It engages the audience in the best possible way ensuring campaign success. Leaders consider it to be the present as well as the future of advertising.

With mobile video campaigns, advertisers have the opportunity to explore, experiment, analyze and interpret what their prospective customers like the most and ensure quick conversion. Integrate the modern advertising tools with brand unique value propositions and get the best possible revenue result.